Network marketing is a form of direct sales. The Direct Selling Association in USA reports that well over 15 million individuals were involved within the industry 2012 in the US alone.
Appx 75% of distributors are women. This is attributed to the fact that well known companies like Avon and Mary Kay have long dominated the industry.
2012 the direct selling industry had estimated sales of USD 31.63 billion in the United States. This number is up 5,9% during a year when the economy is in what could be described as a recession.
The total worldwide sales within the direct sales industry was USD 117 billion for 2012. .
The highest grossing area within network marketing in the US is the health and wellness category.